Our story so far.
this webshop was created after a Danish ultrarunner started using the hashtags #dontbeshit, #alwaysfullgas and #butdidyoudie on Instagram and in her mindset.
soon more people started to use the hashtags.
with every purchase you will receive a little booklet with some wise words about the hashtags and the meaning behind.
Kristina Schou Madsen
Founder & CEO