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Kristina Schou Madsen

Kristina is a professional runner with several awards, victories and records in her backpack. Among other things, she holds the world record for climbing Kilimanjaro and she was also the fastest ever to run 7 marathons in 7 days on all 7 continents of the world. With her 7 x World Cups, she is a fixture on the Danish national team and this year she received the award as both Kolding Citizen of the Year and Sports Name.


It’s about attitude not performance. If you have prepared and given 100%, then you can never be shit. No looking for shortcuts, no backing out, no easy options. Stay positive, give everything and never give up; whatever the result you’ve not been shit.


But did you die is about reminding yourself how good you actually have it. Often we complain about tiny, insignificant things fixating on the negative but honestly – did you die? When things aren’t going your way, whether in training, racing or life, just remember that you have survived 100% of your bad days so far. 


Always full gas isn’t about being fast, it’s about being present in the moment and giving 100% to everything you do. That might be an intense training session that needs you to dig deep, but it could equally be quality time with friends, date night, or playing with your kids. 

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